B2B Copywriting · Outdoor Industry
I help water feature, landscape, and irrigation brands turn contractor insight into field-tested stories their sales teams, distributors, and dealers can use with confidence.
Focus
Product claims can explain what a product is designed to do. Contractor stories show what happens when that product is trusted in the field.
A Three-Step Approach
Every project starts with understanding what happened in the field—and why.
Explore the jobsite conditions, the contractor's decisions, and the results. Find the details that make the story worth telling.
Use interviews, project details, and available evidence to build a clear, credible story.
Turn the finished story into case studies, articles, and supporting copy suited to the client's needs.
Services
You know the value of your products. I help you communicate that value through clear, useful marketing content grounded in real industry experience.
That work may include:
Case studies built from real contractor experience, documenting the decisions, installation conditions, and results that help demonstrate product value.
Interviews and articles exploring why contractors choose, trust, and recommend particular products, materials, or methods.
Product-focused articles, email campaigns, brochures, and sales-support materials written for contractors, dealers, distributors, and other industry buyers.
Featured Work
Portfolio Article
Drawing on firsthand contractor experience, this article explores how decisions made during water feature installations can reveal the practical value of products used on the job.
View Featured Article
Field-Based Case Study
A field-based case study showing how an experienced landscape contractor evaluated subsurface drip irrigation before installing a new sod lawn. Developed from firsthand interviews and original project photography.
View Case Study
A Contractor's Advantage
A contractor’s look at how water features add emotional and practical value to a landscape—and give landscape professionals another way to help clients see the possibilities.
View Article
Case Study
A difficult hillside became a natural-looking water feature through careful planning, contractor judgment, and practical decisions made on site.
View Case Study“Paula has the rare ability to write marketing communications that are concise, meaty, and persuasive.”
About
For more than 30 years, I worked alongside my husband, Scott, in our landscape design and installation business, Scott Conner Landscape. Water features became our specialty. As co-owner, I managed client relationships and communications, and spent plenty of time on jobsites—sometimes quite literally in the trenches. I learned the industry from the inside out.
Before Scott and I met, I pursued art and writing, including commissioned portraits and short fiction. Those interests and skills became part of the way I presented our work, through writing, photography, and visual storytelling.
What I loved most was meeting clients, walking their properties, and listening to their ideas, concerns, and hopes. Then came the satisfaction of watching those conversations take shape—and seeing their faces when the work was finished.
Today, I bring that combination of industry experience, writing, and visual storytelling to my work as a B2B copywriter.
Also by Paula
Paula is also the author of Traces of Paradise, a short story collection about family, memory, loss, and the quiet emotional turns that shape ordinary lives.
View Traces of ParadiseContact
If your product is being used successfully in the field, there may be a stronger story waiting to be told.
I help water feature, landscape, and irrigation brands turn contractor insight into case studies, project stories, and sales-ready content your team can use with confidence.
Have a project, product, or contractor success story in mind?
I'd be glad to hear about it.
Send a message